Tori Richard - The First Fifty Years Book
Fifty years ago, Tori Richard opened its doors in Honolulu, Hawaii, with three partners, one sewing machine, and a modicum of capital. It was the 1950's, when Hawaii was the darling of the nation, the playground of choice of Hollywood's elite, and on the cusp of statehood. An apparel manufacturer from Chicago, Mort Feldman, defied tradition in this colorful late fifties milieu. He came to Hawaii and never left. Instead he established Tori Richard, one of Hawaii's most prominent apparel manufacturers, today identified with top quality and strong leadership in a fiercely competitive market.
Tori Richard is recognized across cultures and continents as the embodiment of the leisure lifestyle. Its fashions have appeared in Fifth Avenue windows and the nation's top department stores, and are sold in thousands of stores worldwide.
With candor and intimacy, Tori Richard - The First Fifty Years recalls the challenges and triumphs of this family business as it thrived, stumbled, and came back from the brink to emerge, in its second generation, stronger and more nimble than ever.