In The Pink

About Us

"Life's a party, dress like it!" - Lilly Pulitzer

We couldn't agree more! We opened the first Lilly Pulitzer® Signature Store on the island of Nantucket (where better?) in 1997, and currently operate the largest group of Lilly Pulitzer® Signature Stores in the nation. We quickly learned that the Cape and Islands embody some of Lilly's greatest joys: family, fun, friends, beach, play, and parties. Having grown to operating eight Signature Stores and an online store, in the pink continues to create playful ways to bring our customers the fresh and classic Lilly Pulitzer® styles for all the lobster bakes, beach weddings, and ferry rides that make up the charm of a "summer down the Cape." Find us in Boston, Chatham, Falmouth, Martha's Vineyard, Mashpee, Nantucket, and Osterville. 

Offering customers options for all of their resort wear needs, our sister storeShiftopened on Nantucket in 2010. Expanding to Chatham and Mashpee in the spring of 2017, it is Cape Cod and the island's premier boutique for classic and contemporary chic apparel and accessories.